44-07770747644 / Itty London

Phone : 44-07770747644

Company : Itty London

Address : UK

Website : www.itty.london


Description : History

Julian and Paula Carter started to work together in 1988 when Paula won the Prince of Wales Award for design, they created the Little Darlings stable of brands, which included Little Darlings, Little Darlings Christening, Baby Darlings, Sulk and Lily Rio.

A long the way Paula also found time to design clothing for Prince William and Harry, a Thai Princess and a host of celebrity children.

With the business flourishing in the 90s, the time came to expand, which led to Little Darlings becoming a division of William Baird PLC, a major fashion business with a turnover in excess of £750 million.

The Carters design and commercial expertise and the William Baird operation made Little Darlings an extremely profitable and high profile fashion brand which still enjoys a major market share today.

Having achieved their ambitions in the childrens wear industry, the Carters left Little Darlings in 2007 to take a break and look for inspiration elsewhere. Since then amongst other things they have been business angels, renovated a rambling house in Northamptonshire, designed interiors for their development of ski apartments in Switzerland and founded a successful digital marketing agency.

The new collection _ itty London

However, Paulas passion for kids wear has taken the Carters back to the childrens wear industry for Spring Summer 2016 with their new brand Itty London and a dedicated manufacturing facility.

The collection designed exclusively by Paula is for girls from 2 to 12 years, but babies havent been forgotten either.

Initially there are four stories of co-ordinating separates and dresses. All items are perfectly colour matched, and can be mixed and matched between the different stories

Itty is very much designed to be something special, enjoyable and comfortable to wear, made from soft jacquards, damasks, chiffons, crisp cotton poplins, denims and knits in soft pastel colours.

Different looks within the collections can be dressed up for special occasions with fascinators and coordinating trench coats. Or dressed down to be smart-casual for holidays and parties with denim separates, clever accessories and for Glastonbury, of course, a pair of muddy wellies!

All the garments have details such as branded buttons, adjustable waists, stretch fabrics, exclusive prints and much more.

Key strengths


In house manufacturing and sampling.

Experienced agent force

Selling and Delivery Dates

Summer selling commences 15th June

Summer deliveries January

Winter selling commences 7th January

Winter deliveries July.

Locality : Breazil
Category : Business Type:Exporters
Services : Frocks, Party Wear, Tops Etc
Services : frocks, party wear, tops etc